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I'll have some visual updates soon...looking into release dates now...does anyone know if its true that you should release product in August? I've heard that because its the end of summer but pre-winter that this is the case. Any comments...?
This project was my first attempt at seriously writing lyrics. I’ve written before but never from a personal angle or for songs I’ve directly written. My first move was to study all the artist I enjoyed-from Chris Cornell (SoundGarden) to Rakim to Maynard James Keenan (Tool) to Elizabeth Fraser (Cocteau Twins). I wanted to try to understand how they put things together.
From Chris Cornell and I learn how to find ways to use metaphors combined with cool imagery. “Black Hole Sun”, “New Damage” and “Outshined” are all songs which I can relate to. Outshined creatively talks about insecurity and how other people relate to who they THINK you are.
From Rakim I learn how important efficiency with specific words and timing. Combing rhythms, structures and words that emphasize mean and match the timing of the music became the goal. “Move the Crowd” and “Know the Ledge” strongly influenced how specific I should be with words.
From Maynard James Keenan I learned to look internally and externally to look at how I look at I look at things and make those things subject matter for my own personal growth. “Lateralus”, “Forty Six & 2” and “Vicarious” heavily influenced my writing and subject matter and how to present them.
And from Elizabeth Fraser-whom often uses sounds and non specific words without any meaning, I learned to listen for sounds and hear words that fit the music. I began to close my eyes and write down what ever words I heard and then find the meaning and subject matter.
It all became a process of looking inside and writing things when ever they came to me. That started to become melodies, whole phrases and specific titles. It became a refined process where I could listen to a track-hear a rhythm and words that fit what was happening.
By the end of the 8 songs I wanted to write, it had become my process-listen, open up, write and refine.
I would love to hear how others create theirs…
J
The Opposite of Faith
From Chris Cornell and I learn how to find ways to use metaphors combined with cool imagery. “Black Hole Sun”, “New Damage” and “Outshined” are all songs which I can relate to. Outshined creatively talks about insecurity and how other people relate to who they THINK you are.
From Rakim I learn how important efficiency with specific words and timing. Combing rhythms, structures and words that emphasize mean and match the timing of the music became the goal. “Move the Crowd” and “Know the Ledge” strongly influenced how specific I should be with words.
From Maynard James Keenan I learned to look internally and externally to look at how I look at I look at things and make those things subject matter for my own personal growth. “Lateralus”, “Forty Six & 2” and “Vicarious” heavily influenced my writing and subject matter and how to present them.
And from Elizabeth Fraser-whom often uses sounds and non specific words without any meaning, I learned to listen for sounds and hear words that fit the music. I began to close my eyes and write down what ever words I heard and then find the meaning and subject matter.
It all became a process of looking inside and writing things when ever they came to me. That started to become melodies, whole phrases and specific titles. It became a refined process where I could listen to a track-hear a rhythm and words that fit what was happening.
By the end of the 8 songs I wanted to write, it had become my process-listen, open up, write and refine.
I would love to hear how others create theirs…
J
The Opposite of Faith
Hey All-
We're in the studio right now. Latrice is singing like an angel! Seriously, she sang one song half asleep and sounded amazing-I'd paid money to do that! I'm happy with the way the first two singles are coming out and have a special idea about how I'm going to present them. This is where I came to a bit of a dilemma though...
Let me start by saying I respect smarts, hard work, and efficiency. I DO NOT respect stupidity, laziness and frivolity. I like timing and preparation and smart positioning-what some would call luck. Sharp shooting impresses me more than buck shot if you get my drift. So I had an idea and I'm thinking I want to open up the floor and see what kind of response I get. Here's the long and short of it:
I've been studying this new media model for a while and I'm looking for other musicians to work with to promote and co-promote projects as an official/unofficial process.
Now I've met some great folks here who totally get it and whom I want to talk to and interact with more as soon as we're done in the studio and with the art. (You all know who you are as we have had contact). That has been totally cool. Unfortunately as I've been focused on creating a media company, I've also run into the idiots, wanna-be's and excited lazy types who 'just wanna rawk' or 'get rich or die trying' and I have no patience for that kind of bullshit. If you're not willing to do the hard work I'm not willing to waste time giving you resources so you understand the hard work. I'm just looking for more serious people I can interact with and hoping that I can weed out the weak and develop a tight circle of dedicated individuals who want to make a mark and be successful through smart effort.
So here's what I'd like to do:
I want to talk to other artist who are researching and understanding the new media and the new phase of the music industry. I'm hoping to set up some co-promotion, but only with artist who's styles match with what I'm trying to do (which creates a relevancy to audience). The idea is to establish a base and a basis for cross-promotion. This isn't to say that what I'm trying to do won't connect and associate with other groups and projects, I just want this group and others, to have a focus first, and then share ideas.
If this sounds like you, let's talk:
You are well versed in web promotion, understand the 'Long Tail' model, the 'music like water' metaphor, know/understand the 'Tipping Point' ideas, don't think that 'spamming' is a good thing, etc. In other words, someone serious, who wants to get things done, not someone who says they're serious and wants to get things done (if you were serious, you wouldn't have to say it).
Ultimately, my project is going to be music and art heavy, very visual and so far people have compared it to 'Gorillaz, Gnarls Barkley, and Massive Attack with a dash of Alice in Chains. If this fits your style, let's talk...I'd love to have two other bands that fit this model and I can cross promote with. If this sounds like you, contact me directly...
BUT PLEASE: Only contact me directly if you are familiar with the ideas above, or things similar to them (if you don't know-search the terms). I'm happy to help anyone who want to make a real effort, but for this, I want contribution-let's SHARE ideas.
Thanks for reading and I hope every one gets where I'm going with this...don't take as a diss-its not directed at anyone and I'm not going to waste time responding to anyone who finds some way to be offended by what I wrote-that would be the type of person I'm not trying to talk to anyway. Everyone else, let's talk!
J
Opposite of Faith
We're in the studio right now. Latrice is singing like an angel! Seriously, she sang one song half asleep and sounded amazing-I'd paid money to do that! I'm happy with the way the first two singles are coming out and have a special idea about how I'm going to present them. This is where I came to a bit of a dilemma though...
Let me start by saying I respect smarts, hard work, and efficiency. I DO NOT respect stupidity, laziness and frivolity. I like timing and preparation and smart positioning-what some would call luck. Sharp shooting impresses me more than buck shot if you get my drift. So I had an idea and I'm thinking I want to open up the floor and see what kind of response I get. Here's the long and short of it:
I've been studying this new media model for a while and I'm looking for other musicians to work with to promote and co-promote projects as an official/unofficial process.
Now I've met some great folks here who totally get it and whom I want to talk to and interact with more as soon as we're done in the studio and with the art. (You all know who you are as we have had contact). That has been totally cool. Unfortunately as I've been focused on creating a media company, I've also run into the idiots, wanna-be's and excited lazy types who 'just wanna rawk' or 'get rich or die trying' and I have no patience for that kind of bullshit. If you're not willing to do the hard work I'm not willing to waste time giving you resources so you understand the hard work. I'm just looking for more serious people I can interact with and hoping that I can weed out the weak and develop a tight circle of dedicated individuals who want to make a mark and be successful through smart effort.
So here's what I'd like to do:
I want to talk to other artist who are researching and understanding the new media and the new phase of the music industry. I'm hoping to set up some co-promotion, but only with artist who's styles match with what I'm trying to do (which creates a relevancy to audience). The idea is to establish a base and a basis for cross-promotion. This isn't to say that what I'm trying to do won't connect and associate with other groups and projects, I just want this group and others, to have a focus first, and then share ideas.
If this sounds like you, let's talk:
You are well versed in web promotion, understand the 'Long Tail' model, the 'music like water' metaphor, know/understand the 'Tipping Point' ideas, don't think that 'spamming' is a good thing, etc. In other words, someone serious, who wants to get things done, not someone who says they're serious and wants to get things done (if you were serious, you wouldn't have to say it).
Ultimately, my project is going to be music and art heavy, very visual and so far people have compared it to 'Gorillaz, Gnarls Barkley, and Massive Attack with a dash of Alice in Chains. If this fits your style, let's talk...I'd love to have two other bands that fit this model and I can cross promote with. If this sounds like you, contact me directly...
BUT PLEASE: Only contact me directly if you are familiar with the ideas above, or things similar to them (if you don't know-search the terms). I'm happy to help anyone who want to make a real effort, but for this, I want contribution-let's SHARE ideas.
Thanks for reading and I hope every one gets where I'm going with this...don't take as a diss-its not directed at anyone and I'm not going to waste time responding to anyone who finds some way to be offended by what I wrote-that would be the type of person I'm not trying to talk to anyway. Everyone else, let's talk!
J
Opposite of Faith
The Three Whys-
Just a short one this time-things are crazy right now and I have a lot to get done.
The book Made to Stick by Chip and Dan Heath has a huge amount of great ideas to help you understand how your project works. One of the tactics mentioned in it is “The Three Whys”
You can use it like this:
Why is your project ‘X’?
Why?
Why?
This will help you understand what makes or breaks what you’re trying to do. If you can’t find an answer to the whys, you need to dig deeper into what your project is and where you want it to go.
It’s a great system, I don’t have to add much more than that…
I’m hard at work, so the next time you hear from me (hopefully), I have a whole new revision for you…
J
Just a short one this time-things are crazy right now and I have a lot to get done.
The book Made to Stick by Chip and Dan Heath has a huge amount of great ideas to help you understand how your project works. One of the tactics mentioned in it is “The Three Whys”
You can use it like this:
Why is your project ‘X’?
Why?
Why?
This will help you understand what makes or breaks what you’re trying to do. If you can’t find an answer to the whys, you need to dig deeper into what your project is and where you want it to go.
It’s a great system, I don’t have to add much more than that…
I’m hard at work, so the next time you hear from me (hopefully), I have a whole new revision for you…
J
I’m going to give credit to The Capitol Clinic for inspiring me to write this. It’s information I wouldn’t have given up otherwise…even though I’m sick of spam…
This is for people who really are serious about making their career in music. If you ‘just wanna rock’ or ‘just want the fans to hear your music and love you’ or want to ‘get rich or die trying’ you may not want to read this…its not bullshit. This is for people who are willing to listen, do the smart work and EARN it-not for people who want things given to them.
First a story, by way of example…
I had just gotten done picking up a few things at Guitar Center and while I was checking out the guy at the counter turned to me and said-’Dude, what are you doing tonight?’ Before I got a chance to tell him how into my Girlfriend I was he said ‘My band is playing, you should come and check them out.’ I said ‘oh, ok, thanks-maybe I will’ and took the flyer just to get away form the awkward situation.
As I was walking back to my car, I saw a van stopped at the corner. It had some gigantic ad on it (which I immediately ignored-I hate being so blatantly advertised to…). A kid of about 17 stepped out and spotted me and shouted ‘Ay, you like Hip Hop?’ while he extended a CD in my direction. ‘Naw’ I replied (I haven’t like Hip Hop since Biggie was shot by Shuge‘s people). Just like before-he was just someone taking my time and trying to get my money. Sorry, No.
Once I got back to my car, I tossed my stuff in and saw through my passenger side window an older woman huddled up against a building with a cup in her hand. I walked over and gave her two bucks. She smiled and said ‘thank you.’
Why was she the only one who ‘made a sale?’ Because what she needed fit what I wanted (she needed money, I felt saddened by seeing a older person begging for change). I gave up money because of what I wanted to do, not what she wanted me to do-although the two aligned in the end and, not to make light of her situation, but she didn’t have to say or do anything to get the money.
______________________________
Here’s the reality of what I’m trying to say. NO ONE CARES THAT YOU WANT THEM TO BUY YOUR MUSIC. People buy/listen to music because it fits their moods, gives them the feeling they want, aligns them with their perceived identity, gets them laid, etc. You have to align what you’re doing with what they want-NOT what you want.
For example-One of the bands I enjoy is Tool. I also love Rick James and Massive Attack. I enjoy the creativity in the style and arrangement of the music. I like the sounds and the lyrics. None of those statement are about the bands. They are about me. Try it with a band/person who’s music you enjoy. YOU enjoy what they do-you don’t buy it because of them, you buy it because of you.
The biggest mistake I see people making in promoting their music is that they don’t align their needs with your wants.
So here’s where I’m coming from. I have my own service oriented business. I have been through a lot of models and, due to interaction with a lot of people who’ve made a LOT of money (one of my clients bought his Porche with a personal check), I’ve learned a lot about how these things work.
The Rules:
People are self motivated.
There are certain realities of creating products to sell. The primary one is not to confuse YOUR interest with your buyers interest. A close friend of mine once told me ‘no one ever does anything because of you.’ I can‘t think of a truer statement. The minute you’re telling someone that they should check out your music you are making a mistake. Give them a reason to check out your music. That generally will happen when you…
Pre-qualify your audience:
Although you may think everyone will like your music…IT’S JUST NOT TRUE. More than anything, its not useful for you to think that way. Let’s say you are a Hip Hop artist and you’re using the ’Too Short’ street sales approach like the kid I mentioned before (not advised, but whatever…). If you saw some Goth chick in a Korn shirt standing in front of you, she may like Hip Hop, she may not-but we all KNOW that is not half as optimal a situation of seeing a young black male wearing Echo gear in front of you-even if he says no-like I did. Of course, both may like your music, but obviously one is more likely to buy than the other. Depending on the circumstance, you may want to approach both, but creating situation where you have to up-sell (i.e. try to sell product in a difficult situation) is generally not a good call. That time could be spent talking to someone who may fit the situation and be a buyer. I would have advised that kid to place himself at a car stereo store or rims shop-likely where many of his fans would be-before just randomly going up to someone on the street. Had I been in an environment where I heard his music, there would be potential for me to buy (but I wouldn’t be at a rim shop…).
Figure out who your target audience is and focus on getting them, because, like in the Gladwell model that person will likely become a…
Connectors/Mavens: These are the hardcore people we all know who love things so much that they are willing to spend time/money on them. You can find them when you start looking at…
Adjacent services and industries: The more people who relate to the generalities of what you’re producing, the more you can find those audiences you want to find. For example, on my project, working with the legend himself, DJ Quest, I’m also doing pretty extreme (for Djing) MIDI experiments and using the mixer and Turn Tables to control some very cool synths. I also knew that many DJ’s and people who are fans of Turntablism also like graffiti. Graffiti fans tend to also like anime. So I marketed the Karas AMV featuring DJ Quest to DJ fans, anime fans and electronic music fans by looking to where they all congregate: You Tube. I also contacted many people who were the pre-qualified connectors and told them about it, knowing that they would tell others. It only makes sense to promote to all audiences and cross pollinate-Djs , people into synths, people into anime, and people into electronic music. Doing so has already gotten attention from companies who see the benefit in dealing with someone who is innovating-and they will help promote the project even more because of the way we are using their gear. It also generated over 1000 views in a little over a month. Understanding the opportunities like this happen when you understand the…
Context:
This is a big one for me. There is a time and place and way for everything. The minute you run up in someone’s face, or spam them, or leave an ad on the page your are breaking the flow of context. No one likes having someone walk up to them and try to get money from them. No one went to someone else’s page to have you advertise your product. It really isn’t any different than the person who walks up begging for change. Had the woman in the earlier story done what the two guys before her did I probably wouldn’t have given her money. Sad but true.
Now, you can create a context by PROPER PLACEMENT. Creative ideas and thoughtful positioning can help you stand out. Doing what the person next to you is doing is a great way not to stand out. You can start this process by thinking about all the things and industries that surround what you are trying to accomplish. When and where a people going to be receptive? Think about it-there’s many times where you see and hear about things and then checked them out (I just introduced some of you to Malcolm Gladwell , for example) that have nothing to do with you going into a music store or being online. If you are smart about what you do, you can creatively place you work in places where people will check them out and PASSIVELY sell to them…when was the last time you bought a movie soundtrack or a song because you heard it in a movie? That is exactly what I’m talking about.
Be smarter, Be more creative.
Before you tell me you’ve tried all this and it hasn’t worked (if you say that, then we both know you haven’t) or that I’m just bullshitting, think about what I’ve written. If you really don’t get it, or think that spam is the best approach, then I’ll go back to answering my emails from the fans and companies I’m already talking to. The secondary point of this article is to get those of you who haven’t thought about a marketing plan to think about one…I’m not the least bit interested in giving you a plan. I am interested in giving you the foundation for a plan. Which I did a few paragraph ago.
…If you have read this far, you have gotten to the true point of this article.
1) I gave it a title that caught your attention-I’m willing to bet you are an artist and not a fan (I placed it on a site with a subject matter where that would be the case). Welcome to pre-qualification.
2) I challenged you by stating in the beginning ‘if you don’t want to earn it, don’t read this.’ By doing this I either eliminated you or created context where you would be receptive to ideas. Welcome to pre-qualification.
3) I provided stories and evidence of what I was talking about. Welcome to pitching.
4) I briefly mentioned what I am doing , which some of you may check out-and eventually, may buy. Welcome to passive advertising.
5) I introduced you, potentially, to a new resource -which potentially made a sale for him, and/or gave you a sense that I knew what I was talking about. Welcome to retaining and building relationships with adjacent services. Some of you may look to me as a resource in my next blog.
6)…and agree, or disagree-I have presented myself as a Maven and marketed to you-all without saying ’check out my band…!’
…except for that last part. ;-)
…and what did I sell to you? The idea that ‘how’ you market matters as much as what you market. Which is what I was trying to sell to you. Not my band.
Hopefully, you get the point of what I’m trying to say. Thanks for reading…your comments are welcome.
J
This is for people who really are serious about making their career in music. If you ‘just wanna rock’ or ‘just want the fans to hear your music and love you’ or want to ‘get rich or die trying’ you may not want to read this…its not bullshit. This is for people who are willing to listen, do the smart work and EARN it-not for people who want things given to them.
First a story, by way of example…
I had just gotten done picking up a few things at Guitar Center and while I was checking out the guy at the counter turned to me and said-’Dude, what are you doing tonight?’ Before I got a chance to tell him how into my Girlfriend I was he said ‘My band is playing, you should come and check them out.’ I said ‘oh, ok, thanks-maybe I will’ and took the flyer just to get away form the awkward situation.
As I was walking back to my car, I saw a van stopped at the corner. It had some gigantic ad on it (which I immediately ignored-I hate being so blatantly advertised to…). A kid of about 17 stepped out and spotted me and shouted ‘Ay, you like Hip Hop?’ while he extended a CD in my direction. ‘Naw’ I replied (I haven’t like Hip Hop since Biggie was shot by Shuge‘s people). Just like before-he was just someone taking my time and trying to get my money. Sorry, No.
Once I got back to my car, I tossed my stuff in and saw through my passenger side window an older woman huddled up against a building with a cup in her hand. I walked over and gave her two bucks. She smiled and said ‘thank you.’
Why was she the only one who ‘made a sale?’ Because what she needed fit what I wanted (she needed money, I felt saddened by seeing a older person begging for change). I gave up money because of what I wanted to do, not what she wanted me to do-although the two aligned in the end and, not to make light of her situation, but she didn’t have to say or do anything to get the money.
______________________________
Here’s the reality of what I’m trying to say. NO ONE CARES THAT YOU WANT THEM TO BUY YOUR MUSIC. People buy/listen to music because it fits their moods, gives them the feeling they want, aligns them with their perceived identity, gets them laid, etc. You have to align what you’re doing with what they want-NOT what you want.
For example-One of the bands I enjoy is Tool. I also love Rick James and Massive Attack. I enjoy the creativity in the style and arrangement of the music. I like the sounds and the lyrics. None of those statement are about the bands. They are about me. Try it with a band/person who’s music you enjoy. YOU enjoy what they do-you don’t buy it because of them, you buy it because of you.
The biggest mistake I see people making in promoting their music is that they don’t align their needs with your wants.
So here’s where I’m coming from. I have my own service oriented business. I have been through a lot of models and, due to interaction with a lot of people who’ve made a LOT of money (one of my clients bought his Porche with a personal check), I’ve learned a lot about how these things work.
The Rules:
People are self motivated.
There are certain realities of creating products to sell. The primary one is not to confuse YOUR interest with your buyers interest. A close friend of mine once told me ‘no one ever does anything because of you.’ I can‘t think of a truer statement. The minute you’re telling someone that they should check out your music you are making a mistake. Give them a reason to check out your music. That generally will happen when you…
Pre-qualify your audience:
Although you may think everyone will like your music…IT’S JUST NOT TRUE. More than anything, its not useful for you to think that way. Let’s say you are a Hip Hop artist and you’re using the ’Too Short’ street sales approach like the kid I mentioned before (not advised, but whatever…). If you saw some Goth chick in a Korn shirt standing in front of you, she may like Hip Hop, she may not-but we all KNOW that is not half as optimal a situation of seeing a young black male wearing Echo gear in front of you-even if he says no-like I did. Of course, both may like your music, but obviously one is more likely to buy than the other. Depending on the circumstance, you may want to approach both, but creating situation where you have to up-sell (i.e. try to sell product in a difficult situation) is generally not a good call. That time could be spent talking to someone who may fit the situation and be a buyer. I would have advised that kid to place himself at a car stereo store or rims shop-likely where many of his fans would be-before just randomly going up to someone on the street. Had I been in an environment where I heard his music, there would be potential for me to buy (but I wouldn’t be at a rim shop…).
Figure out who your target audience is and focus on getting them, because, like in the Gladwell model that person will likely become a…
Connectors/Mavens: These are the hardcore people we all know who love things so much that they are willing to spend time/money on them. You can find them when you start looking at…
Adjacent services and industries: The more people who relate to the generalities of what you’re producing, the more you can find those audiences you want to find. For example, on my project, working with the legend himself, DJ Quest, I’m also doing pretty extreme (for Djing) MIDI experiments and using the mixer and Turn Tables to control some very cool synths. I also knew that many DJ’s and people who are fans of Turntablism also like graffiti. Graffiti fans tend to also like anime. So I marketed the Karas AMV featuring DJ Quest to DJ fans, anime fans and electronic music fans by looking to where they all congregate: You Tube. I also contacted many people who were the pre-qualified connectors and told them about it, knowing that they would tell others. It only makes sense to promote to all audiences and cross pollinate-Djs , people into synths, people into anime, and people into electronic music. Doing so has already gotten attention from companies who see the benefit in dealing with someone who is innovating-and they will help promote the project even more because of the way we are using their gear. It also generated over 1000 views in a little over a month. Understanding the opportunities like this happen when you understand the…
Context:
This is a big one for me. There is a time and place and way for everything. The minute you run up in someone’s face, or spam them, or leave an ad on the page your are breaking the flow of context. No one likes having someone walk up to them and try to get money from them. No one went to someone else’s page to have you advertise your product. It really isn’t any different than the person who walks up begging for change. Had the woman in the earlier story done what the two guys before her did I probably wouldn’t have given her money. Sad but true.
Now, you can create a context by PROPER PLACEMENT. Creative ideas and thoughtful positioning can help you stand out. Doing what the person next to you is doing is a great way not to stand out. You can start this process by thinking about all the things and industries that surround what you are trying to accomplish. When and where a people going to be receptive? Think about it-there’s many times where you see and hear about things and then checked them out (I just introduced some of you to Malcolm Gladwell , for example) that have nothing to do with you going into a music store or being online. If you are smart about what you do, you can creatively place you work in places where people will check them out and PASSIVELY sell to them…when was the last time you bought a movie soundtrack or a song because you heard it in a movie? That is exactly what I’m talking about.
Be smarter, Be more creative.
Before you tell me you’ve tried all this and it hasn’t worked (if you say that, then we both know you haven’t) or that I’m just bullshitting, think about what I’ve written. If you really don’t get it, or think that spam is the best approach, then I’ll go back to answering my emails from the fans and companies I’m already talking to. The secondary point of this article is to get those of you who haven’t thought about a marketing plan to think about one…I’m not the least bit interested in giving you a plan. I am interested in giving you the foundation for a plan. Which I did a few paragraph ago.
…If you have read this far, you have gotten to the true point of this article.
1) I gave it a title that caught your attention-I’m willing to bet you are an artist and not a fan (I placed it on a site with a subject matter where that would be the case). Welcome to pre-qualification.
2) I challenged you by stating in the beginning ‘if you don’t want to earn it, don’t read this.’ By doing this I either eliminated you or created context where you would be receptive to ideas. Welcome to pre-qualification.
3) I provided stories and evidence of what I was talking about. Welcome to pitching.
4) I briefly mentioned what I am doing , which some of you may check out-and eventually, may buy. Welcome to passive advertising.
5) I introduced you, potentially, to a new resource -which potentially made a sale for him, and/or gave you a sense that I knew what I was talking about. Welcome to retaining and building relationships with adjacent services. Some of you may look to me as a resource in my next blog.
6)…and agree, or disagree-I have presented myself as a Maven and marketed to you-all without saying ’check out my band…!’
…except for that last part. ;-)
…and what did I sell to you? The idea that ‘how’ you market matters as much as what you market. Which is what I was trying to sell to you. Not my band.
Hopefully, you get the point of what I’m trying to say. Thanks for reading…your comments are welcome.
J